How Marketers Can Use Instagram’s New Live Video Guest Feature
Instagram announced this week that it’s upgrading its popular live video feature in Stories, incorporating the ability for users to add guests to their streaming broadcasts. While the upgrade may not...
View ArticleInstagram Influence Report – Soda Brands
Welcome back to our industry benchmark series, a new ongoing research project where we examine the influence brands have within their category across Instagram. This week we’re examining some of...
View ArticleWhy Apple Picked YouTube Creators to Help Release the iPhone X
Apple’s flagship device, the iPhone, has long been a consumer and media favorite. Each new device release is accompanied by a seemingly endless series of tech and news reviews about the latest features...
View ArticleInstagram Influence Report – Luxury Auto Brands
Welcome back to our industry benchmark series, an ongoing research project where we examine the degree of influence brands from various industry categories have with Instagram users. This week, we’re...
View ArticleAn Introduction to the World of Pet Influencers
We spend a lot of time at Captiv8 talking about how brands can partner with some of the world’s best-known creators. But up to now, a lot of our content has focused mostly on humans. The truth is that...
View ArticleWhy Snapchat Decided to Start “Paying” Attention to Creators
Snapchat CEO Evan Spiegel had the influencer world talking earlier this month when he announced the platform would start offering “monetization” opportunities to top creators in 2018. Creators will...
View ArticleStories War Q3: Instagram Continues To Reign but Gap Lessens
Earlier this year, Captiv8 took a closer look at how creators were using Instagram Stories and Snapchat, two of today’s most popular social platforms for consumers and marketers. Based on a study we...
View ArticleInstagram Influence Report – Banks
Welcome back to our industry benchmark series, an ongoing research project where we examine the degree of influence brands from various industry categories have on Instagram. This week, we’re examining...
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Three Influencer-Driven Content Ideas for Black Friday
Thanksgiving is just around the corner. If you’re a retailer, that means one thing: Black Friday. This annual buying extravaganza, along with its newer e-commerce sibling Cyber Monday, are becoming two...
View ArticleInstagram Influence Report – Makeup
Welcome back to our industry benchmark series, an ongoing research project where we examine the degree of influence brands from various industry categories have on Instagram. This week, we’re examining...
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